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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep?

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6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 189