Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 140

Analysis Tools Software SMB 140

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 7, 2017

.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

NOVEMBER 29, 2022

When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends Marketing SMB 78

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Communications Conversations

JULY 10, 2018

And, he manages a small team of people who manage the corporate GM social channels (external AND internal). As caretakers of the longest-running SMB chapter in the U.S., During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.

Engineering 100

Engineering Writing Mobile SEO 100