Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row.

Media 210

Media Automotive Resources Product Launch 210

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. This approach not only informs but also positions your brand as a knowledgeable resource in your industry. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

Cision

APRIL 7, 2017

It’s about being a memorable and a valuable resource. Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What are your thoughts on Influencer Marketing?

Pitching 228

Pitching Agency Social Media Creativity 228

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Product Launches. Until recently, I didn’t. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. Don’t forget to create stories for all of your upcoming product launches too! Direct mailers are another form of old school marketing that has since evolved into paid ads. Click Here. Your Online Reputation Matters More Than It Used to.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show. For example, if you’re a consultant that helps new brands with marketing programs, offer tips on social and position yourself as a resource.

Social Media 40

Social Media Trade Shows How To Media 40