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6 Tips for Creating Shareable, Loveable Content

Cision

What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Love What You Write.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120
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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

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5 Ways To Motivate Your PR Team

Mindful Marketing

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

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Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.