Contently - Strategy

MAY 9, 2024

This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 110

Writing Case Study Study Brand 110

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Understand trends of what journalists like covering repeatedly. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. Instagram has an extensive set at its disposal to create its Annual Trends Report. Here are some specific examples of Hero content: Surveys. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let these trends influence your latest goals. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111