PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. New technology, new commitments. Three major broadcast networks dominated TV.

Handbook 191

Handbook Publicity Newspapers Television 191

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. Organisations and markets really are people, as The Cluetrain Manifesto stated in 1999. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR in High Definition

JANUARY 23, 2020

Then you have the obvious departments like marketing and sales where reputation is a key element of their success. Marketing and sales. To state the obvious, being known and recognised helps your marketing and sales team boost leads and convert new customers. Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60