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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

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The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication.

Ethics 88
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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156
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How Do I Become a PR Influencer

Critical Mention

But PR pros can follow some important guidelines for becoming an established voice in the PR world. Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. With everything in real-time, for example, look at how we’re using streaming video in our storytelling.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Prof.

Writing 192
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. That said, it’s important to start small and strategic.