pr-measurement-tracking-coverage-drivers 
Buzzstream
MARCH 21, 2024
According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit.
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come.
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