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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Your profession needs you

Stephen Waddington

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. I highly recommend his Social Leadership Handbook and 100-day workbook.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Also, congratulations to Fleurie Amorette (a first-time chatter!)

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. I’m a PG Tips drinker myself.

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The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

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Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

As I’ve been reading, I’ve noticed that Andrea veers quite a bit into privacy and online reputation management because, of course, if online conflicts are not properly managed, they can affect both of those as well. So while I wouldn’t call this a reputation management handbook, there are some very practical tips to do so.