Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). This may sound like a tall order to fill. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. This is an exercise that occurs over months and years.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. Honestly, I’m not here to tell you what to do, but I do think exercises like this are hugely beneficial. Again, sadly the Crufts piece is no longer live, so I can’t link to it.).

Digital PR 160

Digital PR Film Instagram Writing 160

Ishmael's Corner

AUGUST 26, 2014

So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. The root of the problem is always internal. Daily intensive exercise. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world.

Writing 114

Writing Social Media SEO Blogging 114