Remakes & Remixes: Replicating Successful Digital PR Campaigns
Buzzstream
JUNE 16, 2021
That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns.
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