Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? praise-filled posts on Instagram. What is What is Newsjacking?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so.

Survey 160

Survey Data Media Ethics 160

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Event marketers recognize that no experiential campaign could be strong enough to camouflage a brand’s ethical blunders. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. President of Convince and Convert – a strategy consulting firm.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

AUGUST 9, 2018

PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. ” Ethics, however, is not simply a matter of ‘legal’ or ‘illegal.’ ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52