Remove Ethics Remove Measurement Remove Social Media Remove Wikipedia
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CIPR CPD completed – easy, fun, free

Stuart Bruce

CIPR Social Media Panel participation – 20 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. CIPR Wikipedia Best Practice Guidance – 5 points.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. And the worst part? Google’s response to public outrage at this fake news?

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Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. But not for Lush.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

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