Scott Public Relations

JULY 13, 2023

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. Change communication and internal communication are not far behind either. “As

Ethics 52

Ethics Survey Insurance Insurance 52

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.

Communications 157

Communications Public Affairs Insurance Insurance 157

Maxim Behar

SEPTEMBER 27, 2022

And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. The most common question I was asked was: “What is "business ethics".

Government 52

Government Tourism Ethics System 52

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. A threat assessment involves: Identifying and analysing crisis trends in your industry in order to identify possible areas of danger. External and internal threats. Financial risks.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking.

Media 112

Media Journalism Report Video 112