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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 104
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 187
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Accreditation Goes Virtual

PRSay

For a remotely proctored exam, candidates must use a computer equipped with a camera, microphone and internet connection, and also must be able to install a lightweight computer app prior to the test event. Air Force Reserve with 25-plus years in military public affairs, national security and international settings.

Study 156
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. What are the top challenges in public relations?

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston.

Film 48
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

If that’s the case, for your own sake and the sake of your colleagues, talk to people who have been at the sharp end and listen to their experiences – not of how brilliantly they did – but how they, as a human being, coped with the physical and emotional demands during and after the event.

Crisis 63
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Examining the (weird) science of communication presentations

PR Conversations

I attend or speak at a variety of conferences related to science or science communication; additionally, I have become a regular participant at several events on communications for government or non-profits…and my experience is similar to that of Karen James (@kejames) above. Think outside the conference tick-box of topics and speakers.