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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. Plus, communications technology plays a crucial role in the plot.

Tools 170
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. The second feature is a “biography generator.” Fair enough.

Software 122
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

I think that poetic license is understood with so obvious a commercial enterprise. Contrasting the intimacy of her hand-drawn message to Dad with the immensity and technology of space, and the cars writing in unison across miles of lake bed is effective. If Hyundai Staged Some of the Spot, So What? asks Preston.

Film 48
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Examining the (weird) science of communication presentations

PR Conversations

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

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Examining the (weird) science of communication presentations

PR Conversations

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.