New England Patriots Forget to Run SEO Play for Deflategate Microsite
Ishmael's Corner
MAY 17, 2015
Yet, all those fans plugging logical terms like “deflategate,” “NFL punishes Pats” and “Tom Brady cheats” into Google won’t stumble across the Pats’ microsite on the search engine results page. Virtually no internal linking. As for the storytelling in the microsite, I will give it this. Massive Wall of Scary Text.
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