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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

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Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

In this instance, the scarce goods are 1) meaningful participation in a social network and 2) attention. Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. social network shares its ad revenue with its top content-creating members. Today, I'll offer three such ideas. . .

Reddit 20
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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

In this instance, the scarce goods are 1) meaningful participation in a social network and 2) attention. Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. social network shares its ad revenue with its top content-creating members. Today, I'll offer three such ideas. . .

Reddit 20
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The Golden Rule of Measuring Communications

Doctor Spin

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. Many PR professionals are too focused on the number of media mentions or social media shares. In Wikipedia. In Wikipedia. 2023, February 25).