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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. click image for higher resolution) 2.

Analysis 142
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. PR has a bigger role in content. When asked, “Why?”

Marketing 187
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

B2B 57