Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

Telecommunications 120

Telecommunications Training Reputation Software 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The Chinese telecommunications company has often been criticised for not practising transparency.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Marketing collateral (product sheets).

Communications 250

Communications How To Telecommunications Employee 250

Reputation Us

OCTOBER 27, 2021

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. STEPS: BAD REPUTATION MITIGATION.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. STEPS: BAD REPUTATION MITIGATION.

Reputation 78

Reputation Financial Telecommunications Employee 78

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Marketing collateral (product sheets).

Communications 69

Communications How To Telecommunications Employee 69