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Want More Fans? See 3 Brands’ Secrets

Cision

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. But how do you tally the total?

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Data: More Than a Four Letter Word

5W PR

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. But how do you tally the total?