Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.
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