Sat.Mar 23, 2013 - Fri.Mar 29, 2013

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start. I am occasionally am paid in yogurt. Seriously. What a deal, for both of us! Every business has such relationships. Some foster them better than others.

A Lesson in Reputation Management From Richard III

Waxing UnLyrical

One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot.

Research Shows Work-Life Integration Key to Defining Success

Waxing UnLyrical

Guest post by Nellie Borrero. For International Women’s Day each year, two things happen. First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.