The Proactive Report

APRIL 3, 2015

PR contacts. A journalist should never have to search for your PR contacts. Put the contacts on the main page of the newsroom as well as on every press release. It does no good to have press releases show up in search when a journalist is researching a story if there is no contact listed on that release.

Analytics 176

Analytics Resources Video Google 176

Shift Communications

MARCH 30, 2015

As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team ! No personally identifying information is gathered, and it’s expressly prohibited from being uploaded into the platform, so you can implement Google Analytics without violating compliance.

Healthcare 114

Healthcare Analytics Google Local 114

Cision

APRIL 1, 2015

Contact info: who’s the best person to reach out to for PR-related inquiries? Images: provide hi-res versions of your logo, product shots and key executive headshots. Media mentions: if your brand has been interviewed in an article, video or podcast, include links.

Print 204

Print Pitching System Video 204

David PR Group

APRIL 3, 2015

We contacted the site directly and asked them to take down the photos. On several occasions, we have contacted websites hosting negative posts and negotiated for removal. We have had success reaching out to site owners and negotiating with them to remove negative posts. They complied. With the right approach, it often works.

Corporate 67

Corporate Reputation Google Groups 67

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When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.

Media

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview.

Trends 140

Trends Media SEO Analytics 140

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview.

Trends 122

Trends Media Case Study SEO 122