Sun.May 01, 2022

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5 marketing techniques that will help you build stronger connections with customers

Agility PR Solutions

Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive. Additionally, it’s a lot cheaper to retain existing customers than attract and convert new […].

Marketing 154
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Big data provides big insights in public relations

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. May 2022 – Use Data Decisions for Your PR. Today’s audience is more savvy than ever with myriad options at its fingertips to compare options. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Big Data 118
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How challenges and games drive consumers to purchase more from brands

Agility PR Solutions

Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers. Loyalty programs should incentivize customers to more deeply engage with a brand by making purchases or taking specific actions, […].

Consumer 147
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5 tips for developing an effective litigation PR strategy

Agility PR Solutions

Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation public relations differs in some ways from standard public relations strategies, as […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Chief Strategy Officers adapt to near-term challenges while positioning for long-term success

Agility PR Solutions

New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles. The firm’s third annual Chief Strategy Officer Survey study provides unique insights into the role of the CSO and […].