Sun.Oct 16, 2022

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CMOs facing pressure to deliver during economic course correction

Agility PR Solutions

A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs started 2022 with optimism anticipating a 31.2 percent increase in revenue and a 22.4 percent increase in budget […].

Course 88
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StoryBrand BrandScript: Calls Them To Action

Axia PR

How to persuade your consumers to take action on your website. Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. “People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them.

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The COVID threat has passed, but new study urges businesses to keep innovating or risk failure

Agility PR Solutions

Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD’s digital arm GHD Digital. The firm’s newly released Innovation Imperative report aimed to understand how much COVID and other recent forces […].

Study 78
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Personality Tests Help You Navigate Workplace Relationships

Culpwrit

By Grace Brindley Who am I? When engaging in a personality test, I seek to answer this question. From lighthearted Buzzfeed quizzes to the longstanding Myers-Briggs Type Indicator, the options for self-identification are endless. As a daughter, friend and student, I don many different personas; however, one facet of my identity, which I want to know more… Continue reading Personality Tests Help You Navigate Workplace Relationships.

Tools 58
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Shoppers’ expectations of tech at retail are high yet often unmet

Agility PR Solutions

The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and effective, more enjoyable and more personalized shopping experience. But new research from category growth design agency ChaseDesign|JGA finds that […].

Retail 78
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Brand marketing fun-damentals consumers crave

Agility PR Solutions

While Americans have largely put COVID in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge, and on a daily basis we are bombarded with—let’s just say it—bad news all around, from new health threats to economic instability and grim news from abroad. Yet U.S. brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.