Fri.Jan 29, 2021

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Leadership That Excels

Ronn Torossian

After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before. It was against those backdrops that Gallup met this past summer […]. The post Leadership That Excels appeared first on.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone.

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Top Medical & Healthcare Journalists – The 2021 List

Prowly

Coverage of developments in medicine and healthcare was a huge component of press coverage even before the COVID outbreak but now it’s front and center in media conversations. With journalists that much more focused on health-related topics, the opportunities to have your message amplified through the media have never been greater. Still, reaching out to […].

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Friday Roundup: Media Moves at TIME, CNBC & Grazia USA, Washington Post & POLITICO Announce White House Teams

Cision

Jillian Maxwell joins Grazia USA, Millie Cahillane joins Adweek, Darla Mercado promoted at DNBC, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Wine PR: Create Buzz for your Vineyard and Wine Brand

5W PR

Whenever a wine brand decides to introduce a brand new line of wines, it can mean a lot of new business for the winery. This is also a great opportunity to get new customers interested in the brand’s products or services and interact with the brand itself. There are several ways that wine brands can create a lot of buzz around a new launch, whether it’s a new line of wines, a vineyard, or the brand in general.

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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67. Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. “Diane was one of the most gentle and beautiful ladies I have ever met,” said Evans.

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Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi

MaccaPR

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

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What’s the difference between web marketing and inbound marketing?

Axia PR

How to differentiate two key marketing styles. Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things.

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This month in bad PR pitches: January 2021

Muck Rack

This month in bad PR pitches: January 2021

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The power of the crowd

Steve Barrett on PR

Access to information and communication channels is no longer monopolized by the privileged few – and this democratization has big implications for PR pros.

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These were the top publishers of December 2020 on Facebook

NewsWhip

The last month of the year was a quieter one in terms of engagement, but there were a number of interesting trends we saw looking back at the final weeks of 2020 on Facebook. . As usual, we used our API to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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