Mon.Nov 27, 2023

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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?

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Crafting a Positive Image with PR in the Beauty Retail Industry

Ronn Torossian

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a career in law enforcement at the U.S. Department of Homeland Security, Barbara Agrait has navigated crises across the globe. Today, she is the s enior PR manager of global media relations at Amazon.

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Green PR: Crafting eco-conscious campaigns in the climate crisis era

Agility PR Solutions

You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the environment constantly—and what’s more, we’re relating just about everything we can to it. […] The post Green PR: Crafting eco-conscious campaigns in the climate crisis era appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Effectively Use Hashtags in Your Campaign

5W PR

Hashtags have become a ubiquitous part of today’s digital culture. From social media platforms like Instagram and X to newer players like TikTok, hashtags play a vital role in content discovery and engagement. If a company wants to enhance the visibility of its campaign and connect with a broader audience, it’s essential to understand how to use hashtags effectively.

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#MediaMonday – Peyton Clark

HMA Public Relations

Peyton Clark, a writer and digital coordinator for AZ Big Media, is the latest to be spotlighted in our #MediaMonday series. Meet Peyton, learn how she got her start in the media and discover fun facts in this post.

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New Gen Z marketing insights: How going niche can help brands connect with them

Agility PR Solutions

It’s not tough to figure out why Gen Z are presenting so many challenges for brands and marketers—if Gen Zers are defined by a single attribute, it’s that their fluid sense of individuality makes them harder to pin down than their older counterparts. New research from Horizon Media presents a new approach based on that […] The post New Gen Z marketing insights: How going niche can help brands connect with them appeared first on Agility PR Solutions.

Brand 101
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6 lessons from industry-leading Latino voices in PR

Landis PR

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Photo courtesy of Pixabay Understand the complexities of Hispanic communities To kickstart the webinar, host Sonia Diaz, president of Zaid PR and president of the Hispanic Public Relations Association, shared an alarming statistic: while Latinos make up 20% of the population, they only account for 13% of the PR industry and just 6% have roles at the senior executive level.

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New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI

Agility PR Solutions

Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a result, […] The post New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI appeared first on Agility PR Solutions.

Report 101
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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ESG Emerges As Key Driver For Empowered Asia-Pacific Comms Leaders

Institute for Public Relations

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.) 66% of respondents did not report receiving any backlash from key stakeholders regarding their ESG agendas.

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