Fri.Dec 23, 2022

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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand. Thought leadership has managed to become a very valuable tool in the public relations toolbox, that any company can use, as […]. The post Creating an Effective Thought Leadership Strategy appeared first on.

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Why ChatGPT Is Causing Excitement and Raising Alarms

PRSay

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. As CNET reports , the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet.

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Ghosts of PR Past, Present and Future

HMA Public Relations

While still a useful tool at times, news releases have a much narrower runway than they once did. Scott Hanson is connecting this to the Dickens classic, "A Christmas Carol," in his latest blog post. Read more!

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Creating Effective Content on Instagram

5W PR

It’s no surprise that most of the content that people consume online these days is visual, whether that’s going to be photos and images, videos, or infographics , so it should be no surprise that companies that want to generate more attention and loyalty need to create memorable visual content for their audiences The good news is that, today, creating this content is much easier than it used to be, given the advancement in both hardware (phones, microphones and video cameras) and editing s

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.