Sun.Nov 28, 2021

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22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

Garrett Public Relations

You've heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input. The post 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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2022’s conflicted consumer: What will fuel commerce next year?

Agility PR Solutions

Nearly 60 percent of consumers are optimistic these days, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy, according to new research from market solutions firm Vericast, which reveals that consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead. For its […].

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AI skills and knowledge shortfall in public relations

Stephen Waddington

The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession. The AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future provides an overview of understanding and preparedness for artificial intelligence within public relations.

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Reasons to Use a Podcast as a Marketing Tool

Axia PR

Speed up your marketing efforts by using podcasts to effectively target your niche. Podcasts have emerged as an incredible medium to reach your target audience, especially during the pandemic. With an active monthly listener base of 116 million people in the United States, podcasts are among the most sought-after new-age media channels. It weaves the audience together and provides both value and engagement.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why thought leadership is important in PR efforts for B2B businesses

Agility PR Solutions

In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced industry people in positions of leadership exchange their knowledge and perspectives. This provides a great platform for businesses to convey their best practices, […].