Sun.Jun 03, 2018

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Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

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Why we need a support system for PR practitioners of the future

Stephen Waddington

In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners. By Padraig McKeon PR is a busy space. In my three decades experience I’ve regularly seen the urgent get priority over the important, so much so I feel we often miss what matters. We read more and more about the value of PR as a strategic tool of management.

System 60
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SIHH and Baselworld with Watches of Switzerland

Prohibition

We started the year with a bang for our client, luxury Swiss watch brand retailer, Watches of Switzerland. Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland! Hot on the heels of Christmas came SIHH, an event designed to set the industry design tone for the twelve months to come, designed to attract professionals