Fri.Sep 15, 2023

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PR Resolution Meets: Emma Lamberton from Coram

The Resolution Blog

In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.

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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.

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Best Press Release Websites 2023: Top 20 Free and Paid


If you’re seeking guidance on top press release submission sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of paid and free press release sites, discussing their costs and features. Additionally, we will explore more affordable and effective alternatives that can help you gain attention for […] The post Best Press Release Websites 2023: Top 20 Free and Paid appeared first on Prowly Magazine.

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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Are Social Media Platforms Liable?

HMA Public Relations

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.