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2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. MORE

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Detroit News: Alan Derringer (@alanderringer) is retiring. MORE

Any press is good press. It’s just hard to get any press to begin with. A press release is an essential tool for any business. Yet few press releases catch the attention of journalists. It’s not enough to send your press release to everyone on your contact list. MORE

CEOs, chief digital officers and other senior executives are not yet aligned on business investment strategies for digital initiatives like cloud computing and artificial intelligence, and are struggling to measure return on digital investment (RODI), according to new research from Ernst & Young. MORE

Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. MORE