Wed.Jun 19, 2019

4 steps to boost PR campaigns with social media influencers

PR Daily

Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI. When used thoughtfully, influencer marketing campaigns can help PR efforts flourish.

Insights, trends, and innovations from the Cannabis World Congress

Agility PR Solutions

In its sixth year, the Cannabis World Congress & Business Exposition drew over 176 exhibitors and thousands of attendees to the Jacob K. Javits Convention Center in New York.

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7 ways to get employees to share your message on social media

PR Daily

Brand amabassadors can be a huge boon for any organization. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach.

After years of turmoil, brand customer service may be rebounding—what’s changed?

Agility PR Solutions

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Affect versus effect: Clarity on this tricky soundalike tandem

PR Daily

Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.

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How PR pros can use Pinterest

PR Daily

The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how. This article originally appeared on PR Daily i n June of 2018. With 175 million monthly active users , there’s no denying the popularity of Pinterest.

Getting Mileage from Mishaps

Karwoski & Courage

Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy.

Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content

PR Daily

When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.

How to Sway Audience Perception and Project Your Brand as an Industry Leader

Prowly

Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin? The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

The tech behemoth could be the key to ensuring global adoption of blockchain currency, but many have questions about the company’s growing power and track record on data security. Facebook is diving into the global cryptocurrency market, but many aren’t ready for the tech giant to have more power.

How to market during Pride Month

HMA Public Relations

June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of […]. The post How to market during Pride Month appeared first on HMA Public Relations.

Free webinar: Grow your business through enterprise social

PR Daily

New advancements in enterprise social and AI unlock opportunities to connect with and engage employees while driving behavioral and procedural change. Social media is a pillar of marketing success, but building your organization isn’t only about external engagement.

Apps aren’t just for big-box retailers—keys to making yours work

Agility PR Solutions

Roughly two-thirds of shoppers (65 percent) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from B2B research, ratings, and reviews firm Clutch.

30 jobs in the PR and marketing world

PR Daily

On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings. A bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day.

Corporate execs predict a downshift in KPIs over the next year

Agility PR Solutions

Concerned about the outlook for both the U.S.

Were audiences absorbed in your blog, e-newsletter or print publication?

PR Daily

PR Daily’s Content Marketing Awards showcases the communicators who kept audiences glued to their stories and visuals. The post Were audiences absorbed in your blog, e-newsletter or print publication? appeared first on PR Daily. PR Daily Awards

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Why Podcasting Is A Smart Marketing Strategy For Businesses Today

Maine PR Maven

Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap? That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives.

Radio 78

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Crisis communications – preparing and managing for a terrorist attack

Stuart Bruce

The UK government and Chartered Institute of Public Relations (CIPR) have partnered to create a new guide to Crisis Management for Terrorist Related Events. It … The post Crisis communications – preparing and managing for a terrorist attack appeared first on Stuart Bruce. CIPR Crisis Communications public relations

Getting Mileage from Mishaps

Karwoski & Courage

Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […].