Prowly
JUNE 19, 2019
Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin? The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine.
Critical Mention
JUNE 19, 2019
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. But not to fear! We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? First, let’s take a look at the Content Marketing Institute’s definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant
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Agility PR Solutions
JUNE 19, 2019
In its sixth year, the Cannabis World Congress & Business Exposition drew over 176 exhibitors and thousands of attendees to the Jacob K. Javits Convention Center in New York. The event, commonly referred to as CWCB, is known as a leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and […].
Stuart Bruce
JUNE 19, 2019
The UK government and Chartered Institute of Public Relations (CIPR) have partnered to create a new guide to Crisis Management for Terrorist Related Events. It … The post Crisis communications – preparing and managing for a terrorist attack appeared first on Stuart Bruce.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 19, 2019
Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers. Year after year, we’ve seen consumer approval numbers in a tailspin as leaders struggle with strategies for getting a handle […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Steve Barrett on PR
JUNE 19, 2019
Continued frustration for PR firms as this year's Cannes Festival of Creativity underlines that communications pros don't have a monopoly on earned media.
Agility PR Solutions
JUNE 19, 2019
Roughly two-thirds of shoppers (65 percent) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from B2B research, ratings, and reviews firm Clutch. While discounts or coupons can initially motivate a download, experts caution businesses to focus also on developing a long-term, sustainable mobile app strategy.
Agility PR Solutions
JUNE 19, 2019
Concerned about the outlook for both the U.S. and global economies, business execs have revised expectations downward for a number of categories that impact their companies, according to the second-quarter Economic Outlook Surveyfrom the American Institute of CPAs (AICPA), which polls CEOs, CFOs, controllers and other certified public accountants in U.S. companies who hold executive […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
JUNE 19, 2019
June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of […]. The post How to market during Pride Month appeared first on HMA Public Relations.
Karwoski & Courage
JUNE 19, 2019
Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […].
Karwoski & Courage
JUNE 19, 2019
The post Getting Mileage from Mishaps appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
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