Fri.Jun 28, 2019

4 ways to maintain your media relations skills

PR Daily

Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.

The Social PR Crisis Guide to Trolls

Social PR Chat

“After a recent attack where I sort of slightly lost my usual cool, I thought it would be beneficial to create a mini-guide for wizards on the different types of trolls I have come to observe in the wild interwebs and how to handle them, ” said Cat Howell, Founder and CEO of Eight Loop Social.

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8 all-too-familiar PR blunders—and ways to avoid them

PR Daily

Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign. PR campaigns can sputter for any number of reasons, but course corrections are easier than you might think.

Welcome to HMA

HMA Public Relations

Hi everyone! I’m Autumn Jarrett and I am excited to be joining HMA as an account coordinator. I recently graduated from Arizona State University. This makes […]. The post Welcome to HMA appeared first on HMA Public Relations. Featured HMA Public Relations Autumn Jarrett HMA new hire

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

To boost your employer brand, spotlight the heroes in your ranks

PR Daily

They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories. Who wouldn’t want to join a company that treats its employees like heroes?

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More Trending

The Communications Leadership Council is earning high praise

PR Daily

See what top communicators at Microsoft and Amazon are saying about this elite professional community. Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). As PR and advertising professionals, which way are we supposed to go from here? One Driver, Two Outcomes.

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more. Here are the five most widely read stories this week on PR Daily : Infographic: How to write irresistible headlines, from A-Z.

How to Pitch to a Trade Press Journalist

Action PR

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. What’s the best way to go about it?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Arby’s trolls competitors with carrot made of meat

PR Daily

The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’. Arby’s slogan “We have the meats” also applies to its vegetables.

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The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). As PR and advertising professionals, which way are we supposed to go from here? One Driver, Two Outcomes.

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. Submit individual work or work on behalf of your team or clients. The post Have you mastered the art of creative content? appeared first on PR Daily. PR Daily Awards

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). As PR and advertising professionals, which way are we supposed to go from here? One Driver, Two Outcomes.

Utilizing Testimonials

5W PR

More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials have proven to increase conversions, and play a significant role in customer research and buying habits. Indeed, some 90 percent of respondents who read positive online reviews say those reviews influenced their buying decisions.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). As PR and advertising professionals, which way are we supposed to go from here? One Driver, Two Outcomes.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. However, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge. These are my requirements: I don’t want my news delivered via my social feeds.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. However, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge. These are my requirements: I don’t want my news delivered via my social feeds.