ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.
PR Conversations
SEPTEMBER 7, 2018
There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine sponsored post by Instagram ‘influencer’ Scarlett Dixon. What they have in common is controversy. This is not uncommon as a marketing strategy – for instance, it has been used deliberately by the likes of Ryanair and Protein World in recent years.
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Steve Barrett on PR
SEPTEMBER 7, 2018
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race relations, gun violence, and trade tariffs.
Axia PR
SEPTEMBER 7, 2018
Promote your company and its accomplishments. Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
SEPTEMBER 7, 2018
Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. Not so much because “Instagram pods” are an actual thing and they are (arguably) an effective tool used by influencers. But instead, because I’ve seen this movie before.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Brand24
SEPTEMBER 7, 2018
This week's top social news includes updates on how YouTube & Facebook are incentivising their Creators & game devs, PLUS 6 key email marketing best practices!
Muck Rack
SEPTEMBER 7, 2018
6 steps to a successful broadcast segment
HMA Public Relations
SEPTEMBER 7, 2018
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if […]. The post #FunFactFriday – What do Arizona’s broadcast media call letters mean? appeared first on HMA Public Relations.
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