PR 20/20
NOVEMBER 29, 2022
Marketing analytics reports (automation software dashboards, social, SEO, website). Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Industry trends and reports. Internal brand surveys. Lead and customer database segmentation. Partnerships.
PR Fuel
JUNE 17, 2021
Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).
Contently - Strategy
DECEMBER 29, 2022
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
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