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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Send it around internally.

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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Also, not providing relevant images or including a link to download them upfront can be frustrating. And before that, I was an English and Journalism student at Bowling Green State University.

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4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. While social media and mobile have changed the news industry, some old school rules still apply.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. I haven’t looked back since.

Meeting 82
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.