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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers. Hinds likes to reiterate the message that people are reading newspapers and that media professionals should not buy into the idea that journalism doesn’t matter.

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Flacked Off

Mark My Words

Flack has no documented origin but appears in circulation in the 1940s around the time that the press junket came into being. Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces.

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi? It was also a time of incredible innovation.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

It was pure magic the first time I read an article in print that was the result of a story I pitched. If you work for a document shredding company, you’ll want to be on high alert for stories about consumer personal information falling into the wrong hands or stories related to identify theft.

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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Search engines are the most trusted form of media (56%).

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

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