article thumbnail

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

article thumbnail

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. People are skeptical of promises from brands, but not friends. Who is Considered an Influencer?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Rethinking internal and external comms. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? Luciana Lima | Vila Galé Hotels. ” Tonya Chin | Nutanix.

Marketing 167