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PR Tips and Hacks for a Small Business

The Proactive Report

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

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7 Digital PR and Marketing Tends for 2023

The Proactive Report

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. 2023 is right around the corner.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

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How to Get On in New Communications: Be Nice

ZudePR

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. I don’t think I draw a line.”