ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

MARCH 11, 2015

Yes other PR peeps, I said it – analytics. With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Placements with good quality (key messages, links, thought leadership, etc.) are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Beyond PR

MARCH 30, 2018

In what’s called “supervised learning,” for instance, technology can use what it is given, or “training data,” to get from A to B on a particular task where you know exactly what the end result should be. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60