Onclusive

SEPTEMBER 13, 2017

PR is now being fueled by the omnipresence of digital content. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is a powerful driver of top of funnel sales leads. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60