Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

AUGUST 25, 2017

Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Although it’s still too early to definitively say how things will go, here are a few tips to help brands prepare and react in the meantime. We’ll get through this together.

Twitter 60

Twitter Analytics Data Technology 60