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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them.

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Communications Strategy 101: Get your GAME on

David PR Group

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” This can be clear in a business that receives real estate or insurance work from an established broker relationship. How do you do it?

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#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. What are some lessons or best practices social media pros can take away from your most innovative campaign?