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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. Or, perhaps, they utilize public domain algorithms, like deep or machine learning models often do. Please help if you know!!!

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PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. Wells Fargo.

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Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

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Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. If you don’t believe me, ask Wikipedia (cue groans.) If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Just in case.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to every customer service interaction. It starts with public interest and then carries over to media interest. The probability of something bad happening.