Remove Customer Service Remove Measurement Remove SEO Remove Storytelling
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124
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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Graphic designer / visual storyteller. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Media and journalism.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Rather, AI will be used to create a lot of filler and SEO bait. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Relentless focus on the customer .

Marketing 189
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling.

Video 149
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Learn their approach to strategy, operations, measurement, staffing and more. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 13) Mike Stelzner. Social Media Marketing Podcast.