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How to Engineer the Perfect PR Metric

Cision

What I want to do in this post is to take a look at five outside-of-the-box ways that people effectively measure PR and marketing activity relative to their business objectives. Marketing is responsible for X, Customer Service for Y, PR for Z. Referral codes. to explore some of the tools that are out there. Post-purchase.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? Refer from Snapchat?

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Relations with customers and prospects

PR Conversations

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association.

Retail 40
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Relations with customers and prospects

PR Conversations

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association.

Retail 40
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How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications. AI is already changing how marketing works.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

I was the marketing director for a software company and hung up my own shingle about 13 years ago. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. They go to the news.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79