Remove Customer Service Remove Enterprise Remove Pitching Remove Web
article thumbnail

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. c) What makes a great pitch?

article thumbnail

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. However, if you are looking for reporters to pitch on Instagram, good luck with that. See item #1 here for more.

Data 88
article thumbnail

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. b) 10 Ideas for Media Pitches When You Have No News to Announce via Meltwater and guest author Michelle Garrett.

article thumbnail

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Then you'll create content that isn't all about pitching or landing the sale.”. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

article thumbnail

The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild. If you plan to pitch using email, check out our email outreach templates. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190