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Who’s Talking About Your Brand?

Cision

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Get our free tip sheet! Target Audience Mention Volume.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR My instinct?

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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. However, if you are looking for reporters to pitch on Instagram, good luck with that. See item #1 here for more.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. b) 10 Ideas for Media Pitches When You Have No News to Announce via Meltwater and guest author Michelle Garrett.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Then you'll create content that isn't all about pitching or landing the sale.”. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. And if we don’t, we will be rejected as frauds. This is no small challenge.